Marketing Design

Lidia looking at Pantone book in her office

Do you need help expressing your “WHY”?

Your marketing and communications are more than just visuals and words—they’re how your organization tells its story, inspires action, and shows impact. If your materials feel scattered or off-brand, your audience might be missing the full picture of your mission.

At Lidia Varesco Design, we help nonprofits and mission-driven organizations communicate their purpose with clarity and consistency. Whether you’re building a new campaign or refining your existing materials, we bring strategy and creativity to every step of the process—from concept through design.

From print to digital and everything in between, we create cohesive, purpose-driven marketing that reflects your mission and inspires your audience to action.

Deliverables include:

  • Annual Reports & Impact Reports
  • Brochures & Lookbooks
  • Campaign Branding & Marketing Materials
  • Content Strategy & Content Calendars
  • Digital Ads & Banners
  • Email Marketing Graphics & Templates
  • Event & Conference Materials (programs, signage, invitations)
  • Fundraising Appeals
  • Infographics & Data Visualizations
  • One Pagers, Flyers & Factsheets
  • Onsite Event Social Media Posting & Support
  • Slide Decks & Presentation Templates
  • Social Media Strategy
  • Social Media Graphics, Templates & Toolkits

Need to make Canva work harder for your team?

Many nonprofit teams and small organizations rely on Canva to create graphics for social media, emails, and blogs. However, without a design background, it’s challenging to maintain consistency and brand identity. That’s where the Canva Branding Quick Start comes in. This 60-minute session is designed to help your team set up and organize your Canva Brand Kit. We’ll also cover practical tips to streamline your design process and create cohesive, professional-looking visuals with ease.

Along with her creative abilities and technical skills, Lidia has a talent for marketing. She is well versed in print and web and her range of knowledge and ability to meet deadlines are complemented by the excellent quality of her work. She is a great partner, passionate artist and creative being. She is a joy to work with.

Fiona F, Seven Arrows Elementary