Tribe Wellness was a woman-owned business that offered health coaching for families with a mission of tackling the issue of childhood obesity from a holistic perspective, offering tools and support to the entire family.
I developed branding based on the Tree of Life that highlighted their mission of creating healthy families, including a logo with design elements that could be “pulled apart” and applied to the various programs they offer.
The branding was extended throughout their marketing and programming needs, both for families as well as partners (i.e. physician’s offices).
Deliverables included: Branding & Logo, Program Logo & Icons, Workbook, One-Sheet, and Leave-Behind RX Pad.