Branding & Identity

Lidia sketching in book

Does your branding reflect your mission?

Your brand is often the first impression someone has of your organization—whether it’s a donor considering a gift, a member looking for support, or a partner exploring collaboration. A clear, consistent brand helps build trust, communicates your values, and connects your audience to your purpose.

At Lidia Varesco Design, we specialize in branding for mission-driven organizations. Whether you’re launching a new brand, rebranding after a period of growth, or simply need help aligning your visuals and messaging, we’ll guide you through the process with strategic insight, practical ideas, and thoughtful design.

We manage full-scale brand development projects—from discovery and strategy to design and implementation—as well as customized solutions based on your unique goals and challenges

Services include:

  • Brand Strategy Sessions (virtual or onsite)
  • Brand Positioning & Framework Development (Audience, Story, Messaging)
  • Logo & Visual Brand Identity
  • Brand Guidelines & Logo Style Guides
  • Identity & Stationery Design
  • Branded Templates for Marketing & Social Media

Looking for a DIY branding solution?

We have that too! Check out our Essential Nonprofit Branding Toolkit, a self-guided resource designed to help nonprofit teams clarify their brand and align their messaging through a set of worksheets and a personalized coaching session.

Lidia did so much more for our organization than designing a logo and marketing materials. She actually brought it to life! Her expertise and insightful ideas helped to create an entire brand image for us. Couldn’t have done it without her!

— Amy N.