The Association for Library Services to Children (ALSC)

The Association for Library Service to Children (ALSC) is the world’s largest organization dedicated to the support and enhancement of library service to children. From creative programming and best practices to continuing education and professional connections—ALSC members are innovators in the field of children’s library service.

National Institute Branding & Marketing

ALSC’s National Institute is a professional development opportunity for individuals serving children and families in libraries to hear from industry thought leaders and as connect with their colleagues.

We wanted to feature the location in a unique way so we used the city’s acronym (KC) in the logo and throughout the marketing materials.

Deliverables included logo, sponsorship form, insert, social media graphics, presentation deck template, onsite signage, as well as speaker tile templates they could easily edit in Canva.

Virtual Pre-Conference Branding & Marketing

During the pandemic In lieu of its usual pre-conference sessions, ALSC launched a virtual one-day event called “A Celebration of Illustration!” featuring key children’s book creators and leaders in children’s librarianship.

We created whimsical branding that highlighted the variety of art techniques used in children’s illustration. Deliverables included a logo, static and animated social media graphics, as well as speaker tile templates they could easily edit in Canva.