#GivingTuesday is a global movement that impacts local communities by transforming the way people think about giving and how they participate in the giving season. Their mission is to inspire collective action towards improving local communities through generosity. They stress the importance of each act of kindness—no matter how small. The ultimate goal of this movement is to bring people together to create a more generous world.
#GivingTuesday occurs on the Tuesday after Thanksgiving in the United States. It was created in 2012 at New York’s 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact as a day to do good. GivingTuesday celebrates its 10th year in 2022 and has grown to movements in 80 countries and hundreds of communities worldwide.
Nonprofits raise more during year-end when they participate in #GivingTuesday—the average donation is $105. Giving on GivingTuesday in 2021 grew 9% over 2020’s record-breaking levels.
#GivingTuesday is Not Just About Monetary Donations
#GivingTuesday celebrates every giver, no matter their donation. The movement is not about one’s ability to donate—it’s about taking action. Many donors participate in more than one way. For example, 37% of participants donate in non-monetary ways such as food and clothing drives or volunteer work.
Having trouble thinking of ways people can give back to the community? See #GivingTuesday’s Case Studies. They share success stories from nonprofit organizations that can spark inspiration within your own organization.
Some campaigns are more effective than others, but why? Well, it’s simple. Those campaigns possess these qualities:
Here are some ideas:
#GivingTuesday is a mere few months away. By now your organization should have:
If you’re behind in your campaign steps, no worries! There’s still time to get caught up.
This month, your organization should be working on the following:
Our next blog post will further explain the steps needed to continue preparing for your campaign.
Mark your calendars: #GivingTuesday falls on the first Tuesday after Thanksgiving and your nonprofit has the opportunity to join thousands of other organizations to spread generosity that positively impacts others. Sharing your story will inspire change, and may start a wave of generosity that lasts longer than just one day.
Stay tuned for the rest of our #GivingTuesday blog series that will lead you through branding and marketing your campaign, along with monthly to-dos to keep you on track.
Read all the Posts in My GivingTuesday Series:
How to Use Branding to Personalize Your #GivingTuesday Campaign
Tips for Using Social Media in Your #GivingTuesday Campaign
Last-Minute Communications Tips for #GivingTuesday
Tips for Meaningful #GivingTuesday Follow-Up
Want more branding and marketing tips and resources for your nonprofit, association, or other mission-focused organization? Join my monthly email list—plus get my free Nonprofit Branding Checklist.