Effective branding is crucial for ensuring your visuals and messaging resonate with your audience and accurately reflect your organization’s mission and values.
A strong nonprofit brand helps build trust and recognition, making it easier to connect with your supporters and amplifying your impact.
The Essential Nonprofit Branding Toolkit guides you through uncovering the WHO, WHAT, and WHY of your nonprofit’s brand, ensuring a consistent and engaging presence across all touchpoints.
Completing the easy-to-use worksheets will help you gain clarity on your brand and messaging, paving the way for a more engaging and cohesive brand.
• You haven’t defined your organization’s brand.
• Your audience isn’t clear on what your nonprofit does.
• Your marketing materials are scattered and inconsistent.
• Your organization has undergone strategic or organizational changes.
• You’re no longer excited about your brand.
• Get your burning branding questions answered in a 30-minute coaching session with Lidia
• Watch an introductory video with a detailed explanation of the toolkit and worksheets
• Explore your audience persona, brand voice, mission, vision, and more with seven worksheets (available in Google Docs and PDF formats)
You’ll walk away with a brand foundation that you can use to clarify website copy, make marketing and fundraising materials more targeted, or develop an effective social media strategy, just to name a few.
Over the last 25+ years, I have worked with or spoken to hundreds of nonprofit organizations, and I found that many of them get stuck on the WHO (who we serve), WHAT (what we do), and WHY (what makes us different) of their organization. My brand strategy approach was built on those insights, and the Toolkit walks you through in a simple, actionable way.
“Lidia skillfully guided our conversations, helping me articulate
Kelly B., Professional Organizer
ideas I couldn’t fully express on my own.”
The Toolkit is only $249—including a 30-minute coaching session with Lidia.
You will receive an email with a Google Drive link to the Essential Nonprofit Branding Toolkit. Make sure to copy the file to your Drive or desktop before you get started.
You will receive a calendar link to schedule the 30-minute session with Lidia. Make sure to complete the worksheets before your session.
After reviewing your completed worksheets in advance, we will discuss challenges or gaps that were identified. We will develop a checklist of at least three (3) action items to focus on moving forward. We can also discuss other branding services that may help you meet your goals.
Schedule a free 30-minute brand chat, and Lidia will help you determine if the Toolkit is the right fit for your organization’s branding needs.
If you don’t experience more brand clarity after completing the worksheets and attending the coaching session, I’m happy to schedule a follow-up call.
“Lidia really takes time to understand the community she is working with
Chasity, Founder & Executive Director
and how she can best support the organization.”