About

who am I?

I’m an art director and designer with over 20 years of experience and a passion for marketing. I started Lidia Varesco Design in 2000 to focus on clients who are making a difference—both locally and globally.

I started my design career making homemade music zines as a pre-teen, took a detour into fine art and bookbinding, and finally decided on graphic design after meeting an inspirational teacher in art school.

I’m also a mom of two, an active blogger and passionate supporter of local business—especially fellow moms in business.

I also present workshops and conference sessions on branding and creative marketing.

why work with me?

Lidia Varesco

I get marketing.

At the heart of my designs is an understanding of marketing strategies. I start each project by understanding your problem and developing a design solution that supports the vehicle, medium and your strategy.

I take a personal, integrated approach.

I get to know you and your organization and consider myself part of your team. I take an integrated approach to communications, creating long-term relationships and getting just as excited about your projects as you do.

I know people.

I have relationships with talented and trusted business partners (copywriting, photography, printing) that can assist in making every project successful.

who I work with

Nonprofits, associations or educational institutions without an in-house design team.

Nonprofits, associations or educational institutions without an in-house design team.

Branding or marketing materials need a refresh? I will get to know you and become part of your team, so that my designs express your mission and message.

In-house marketing departments overloaded with work.

In-house marketing departments overloaded with work.

Too much work for your team to handle? Let me be your “on-demand staff.” I can dig into your brand standards and hit the ground running—even working onsite if necessary. I can turn around projects quickly, leaving one less task for your in-house team.

Small businesses and entrepreneurs.

Small businesses and entrepreneurs.

I love working with fellow entrepreneurs. I’ll help you kick start your business by discovering key marketing and branding essentials, then designing cohesive branding and marketing—anything from a logo to an integrated print and online marketing campaign.