I’m an art director and designer with over 20 years of experience and a passion for marketing. I started Lidia Varesco Design in 2000 to focus on clients who are making a difference—both locally and globally.
I started my design career making homemade music zines as a pre-teen, took a detour into fine art and bookbinding, and finally decided on graphic design after meeting an inspirational teacher in art school.
At the heart of my designs is an understanding of marketing strategies. I start each project by understanding your problem and developing a design solution that supports the vehicle, medium and your strategy.
I get to know you and your organization and consider myself part of your team. I take an integrated approach to communications, creating long-term relationships and getting just as excited about your projects as you do.
I have relationships with talented and trusted business partners (copywriting, photography, printing) that can assist in making every project successful.
Branding or marketing materials need a refresh? I will get to know you and become part of your team, so that my designs express your mission and message.
Too much work for your team to handle? Let me be your “on-demand staff.” I can dig into your brand standards and hit the ground running—even working onsite if necessary. I can turn around projects quickly, leaving one less task for your in-house team.
I love working with fellow entrepreneurs. I’ll help you kick start your business by discovering key marketing and branding essentials, then designing cohesive branding and marketing—anything from a logo to an integrated print and online marketing campaign.