3 Ways Your Nonprofit Can Celebrate the Summer Solstice

The Summer Solstice, in agricultural terms, is a time when crops are in full growth and approaching harvest. But why let farmers have all the fun? Here are 3 ways you can use the energy of the Summer Solstice to assess and foster the growth of your nonprofit organization.

1. Conduct a branding audit

Summer is the perfect time to assess your organization’s brand growth. Is your brand accurately telling your story? Is there room for improvement? I suggest to my clients that they perform a branding audit at least once per year, and mid-year is the perfect time to do so.

Need help? Download my Branding Checklist.

2. Make a list of this year’s highlights

We’re all accustomed to making “to-do” lists, but how about making a “done” list? This is a list of your organization’s growth and accomplishments.

Some ideas are:

  • Program highlights
  • Speaking engagements
  • Events
  • Press mentions
  • New services or programs
  • Growth in membership
  • Increase in supporters

I recommend updating this list monthly, using an app like Evernote or Notion.

3. Review your marketing campaigns to date

Make a list of this year’s marketing campaigns, along with the results for each. Ask yourself the following:

  • What were your successes?
  • Why were they successful? (Don’t forget to add them to your “highlights” list)
  • What areas of improvement are there?
  • How has your organization grown or moved forward this year?

To get started, download my Marketing Campaign Assessment template (Google Doc)

However you decide to celebrate the Summer Solstice, I encourage you to step back from the daily work of promoting your mission, and admire the growth of your organization. You deserve it!

Want more branding and marketing tips and resources for your nonprofit, association, or other mission-focused organization? Join my monthly email list—plus get my free Nonprofit Branding Checklist.