3 Ways Your Organization Can Celebrate the Summer Solstice
The Summer Solstice
, in agricultural terms, is a time when crops are in full growth and approaching harvest. But why let farmers have all the fun? Here are 3 ways you can use the energy of the Summer Solstice to assess and foster the growth of your organization.
1. Conduct a branding audit
How has your organization grown in terms of branding? Is your brand accurately telling your story? Is there room for improvement? I suggest to my clients that they perform a branding audit
at least once per year, and this is the perfect time to do so.
Download my Branding Checklist
2. Make a list of this year’s highlights
We’re all accustomed to making “to-do” lists, but how about making a “done” list
? This is a list of your organization’s growth and accomplishments. Some ideas are: program highlights, speaking engagements, events, press mentions, new services or programs, growth in membership or supporters, etc. I actually recommend doing this on a regular basis. Personally, I keep a note in Evernote
and I update it monthly.
3. Review your marketing campaigns to-date
Make a list of this year’s marketing campaigns, along with the results for each. What were your successes and why? (Don’t forget to add them to your “highlights” list) What areas of improvement are there? How has your organization grown or moved forward this year?
Download my Marketing Campaign Assessment template (Google Doc)
However you decide to celebrate the Summer Solstice, I encourage you to step back from the daily work of promoting your mission, and admire the growth of your organization. You deserve it!