10-Minute Marketing: List your features & benefits

You’ve probably heard the saying: customers buy benefits, not features. However both are important when marketing or promoting your service or product. Customers buy because of the benefit, but their decision is supported by the features. So, what’s the difference?

• Features = what your product or service is or does.
• Benefits = how the customer is impacted by the product or service: how they feel or are affected after using it.

Your 10-Minute Marketing task:

Make a list of your product or service’s features. Use that list to write down the corresponding benefits. Example: Feature: Our tees are made of high-quality 100% cotton. Benefit: Our tees wash well and are long-lasting, saving you the time and money of buying more.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.