Marketing secrets from The Dead

After listening in on a HubSpot webinar called Marketing Lessons From The Grateful Dead, I realized The Dead were way ahead of their (marketing) time. Brian Halligan and David Meerman Scott gave a spirited webinar inspired by the marketing tactics of The Grateful Dead. Having attended a Dead show or two in my day, I found it to be a unique and entertaining take on marketing for small businesses. Here are a few of my favorite marketing tidbits:

• Be remarkable—make your content interesting/valuable enough that people will want to share it
• Watch your competition, but don’t follow them
• Free content attracts customers—win through familiarity
• Make it easy for people to share your content—create a community of sharing
• Experiment, improvise, take a chance
• Put your loyal customers in the front row—give them perks, first dibs on products or news
• Stay on top of technology in your industry

Next up, PR tips from The Rolling Stones… April Fool’s!