about

Lidia Varesco Racoma

who am I?

I'm an art director and designer with 20 years of experience and a passion for marketing and typography. I started Lidia Varesco Design in 2000 so that I could have the freedom to work with clients and projects that inspired me.

I'm also mom of a toddler, an active blogger and passionate supporter of local business.

why work with me?

I get marketing.

At the heart of my designs is an understanding of marketing strategies. I take each project and try to understand your problems, and come out with a design solution that supports the vehicle, medium and your strategy.

I take a personal, integrated approach.

I get to know you and your organization and consider myself part of your team—making it easy for me to help you. I take an integrated approach to communications, creating long-term relationships and getting just as excited about your projects as you do.

I know people.

I have relationships with talented and trusted business partners (copywriting, photography, printing) that can assist in making every project successful.

photo: Simply Jessie Photography

who I work with

Organizations or associations without an in-house design team.

Branding or marketing materials need a refresh? I will get to know you and become part of your team, so that my designs express your mission and message.

In-house marketing departments overloaded with work.

Too much work for your team to handle? Let me be your "on-demand staff." I can dig into your brand standards and hit the ground running. I can turn around projects quickly, leaving one less task for your in-house team.

Small businesses and entrepreneurs.

I love working with fellow entrepreneurs. I'll help you kick start your business by discovering key marketing and branding essentials, then designing cohesive branding and marketing—anything from a logo to an integrated print and online marketing campaign.

See who I work with and what they say about working with me.

what else I'm working on...

Biz Mama Facebook community

In 2016, I launched a Facebook community for moms in business to share their stories, make connections, and get inspired. Interviews are posted on Mondays and Fridays at 10 am. Join the Biz Mama community.

typebaby | typographic baby goods

In 2013 I launched typebaby, a line of kid-inspired and mom-designed baby and kids apparel. Shop the typebaby collection.

typography in the city blog

Typography in the City is where I share photographs of found typography from my Chicago neighborhood and beyond.

Neighborhood Networking

In April 2009, I partnered with friend and fellow small business owner Elizabeth Lulu Miranda of Mercury Organizing Professionals to create Neighborhood Networking, a business networking event that travels to different Chicago neighborhoods.