about

Lidia Varesco Racoma

who am I?

I'm an art director and designer with over 20 years of experience and a passion for marketing. I started Lidia Varesco Design in 2000 to focus on clients and projects who are making a difference.

I'm also a mom of two, an active blogger and passionate supporter of local business—especially fellow moms in business.

why work with me?

I get marketing.

At the heart of my designs is an understanding of marketing strategies. I start each project by understanding your problem and developing a design solution that supports the vehicle, medium and your strategy.

I take a personal, integrated approach.

I get to know you and your organization and consider myself part of your team. I take an integrated approach to communications, creating long-term relationships and getting just as excited about your projects as you do.

I know people.

I have relationships with talented and trusted business partners (copywriting, photography, printing) that can assist in making every project successful.

Photo by TK Photography

who I work with

Nonprofits, associations or educational institutions without an in-house design team.

Branding or marketing materials need a refresh? I will get to know you and become part of your team, so that my designs express your mission and message.

In-house marketing departments overloaded with work.

Too much work for your team to handle? Let me be your "on-demand staff." I can dig into your brand standards and hit the ground running—even working onsite if necessary. I can turn around projects quickly, leaving one less task for your in-house team.

Small businesses and entrepreneurs.

I love working with fellow entrepreneurs. I'll help you kick start your business by discovering key marketing and branding essentials, then designing cohesive branding and marketing—anything from a logo to an integrated print and online marketing campaign.

See who I work with and what they say about working with me.

what else I'm working on...

Biz Mama online community

In 2016, I launched a Facebook community for moms in business to share their stories, make connections, and get inspired. "Featured Biz Mama" Interviews are posted on Mondays at 10 am CST. Join the Biz Mama community.

typebaby children's apparel

In 2013 I launched typebaby, a line of kid-inspired and mom-designed baby and kids apparel. Our onesies and tees let kids share the times of their life, such as birthdays, new silbings and starting school. Shop the typebaby collection.