who we are
Lidia Varesco Design is a boutique graphic design studio in Chicago that's passionate about design and marketing. With over a decade of experience, we pride ourselves on our creativity, obsession for detail, and exceptional communication.
Art director and designer Lidia Varesco Racoma has over 20 years of experience in graphic design and typography. She is a mom of a toddler, an active blogger and passionate supporter of local business.
why work with us?
We get marketing.
At the heart of our designs is an understanding of marketing strategies. We take each project and try to understand your problems, and come out with a design solution that supports the vehicle, medium and your strategy.
We take a personal, integrated approach.
We get to know you and your organization and consider ourselves part of your team, making it easy for us to help you. We take an integrated approach to communications, creating long-term relationships and getting just as excited about your projects as you do.
We know people.
We have relationships with talented and trusted business partners (copywriting, photography, printing) that assist us in making every project successful.
who we work with
Organizations without an in-house design team.
No branding? Branding or marketing materials need a refresh? We get to know you and become part of your team, so that our designs express your company's mission and goals.
In-house departments overloaded with work.
Too much work for your team to handle? We can help you by digging into your brand standards and hitting the ground running. We can turn around projects quickly, leaving one less task for your in-house team to tackle.
Small businesses who need a brand.
We love working with fellow entrepreneurs. We help you kickstart your business by designing a cohesive marketing package. We can do anything from a social media logo to integrated print and online marketing campaign.
what else we do
typebaby | typographic baby goods
In 2013, Lidia started typebaby, a line of typographic baby and kids apparel inspired by a love of typography and her son's personality type. See the typebaby collection here.
In April 2009, we partnered with friend and fellow small business owner Elizabeth Lulu Miranda of Mercury Organizing Professionals to create Neighborhood Networking, a monthly event that travels to various Chicago neighborhoods, giving people an opportunity to make business connections. Visit our blog to to hear the buzz and see upcoming events.