A logo is a key element of your nonprofit organization or association’s branding, however, if it’s not designed to be flexible and usable throughout your marketing and communications outreach, it will quickly become obsolete or unusable.
Since consistently-presented brands are 3.5 times more likely to have high brand visibility, it’s crucial to have all the necessary logos in your logo package.
When I start the logo design process, we discuss how the logo will be used within the organization so I can keep those potential uses in mind as I’m designing.
After I determine how the logo will be used, I can choose the most appropriate properties when creating the final logo package.
Next, you’ll want to consider the different variations on the logo colors, as well as file formats that will be needed for various uses.
If your logo package is missing any of these elements, a logo designer can help fill the gaps. Don’t wait until you are missing a necessary logo!
For a quick refresher on color and file formats, visit my A to Z of Design.
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