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Top 7 Books About Logo Design for Nonprofit Communicators

Creating a strong and recognizable brand identity is essential for organizations looking to stand out and express their mission. And a key component of branding is a logo design that effectively communicates the essence of your brand. 

Whether your organization is new or you’re seeking inspiration for a brand refresh, these logo design books will educate and inspire. 

Decoding Logos: From Logo Design to Branding

By Wang Shaoqiang 

This comprehensive guide provides a detailed understanding of what goes into creating iconic logos. Through case studies and in-depth analysis of some of the world’s most recognizable brands, this book delves into the design process and explores how successful logos are built from concept through execution.

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Logo Beginnings

By Jens Müller

For a historical perspective on logo design, look no further. This comprehensive volume takes readers through the evolution of logos from their earliest beginnings to modern times, offering insights into how branding has changed over the years and what factors have contributed to successful designs.

Buy on Bookshop


Logo Design Love: A Guide to Creating Iconic Brand Identities

By David Airey

This inspiring and practical guide details the process behind crafting memorable logos, taking readers through each stage of designing a successful logo, and providing insights into creative thinking and problem-solving. 

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The Logo Design Idea Book

By Steven Heller & Gail Anderson

If you’d like to explore logo design fundamentals, this is an excellent resource. Filled with examples from top designers worldwide, this beginner-friendly guide provides readers with essential tips on creating effective logos that stand the test of time.

Steven Heller & Gail Anderson are the design book “dream team” and have co-authored many books, incuding this one that covers logo design basics.

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LogoLounge 13: The World’s Premier Logo Showcase Volume 13

By Bill Gardner & Sarah Whitman

The LogoLounge series of books (based on the popular blog) include examples of thousands of logos from around the globe. The latest edition continues to offer a wealth of inspiration and insight into logo design trends.

Keep an eye out for the yearly LogoLounge Trend Reports. it’s always a highlight of the year for me!

Buy on Bookshop


Logos That Last: How to Create Iconic Visual Branding

By Allan Peters

This is a must-read for understanding the key elements that make logos. Through in-depth case studies and expert advice, this book reveals the secrets behind creating memorable visual branding that stands the test of time.

I really enjoyed seeing the sketches in this book, as that’s a crucial part of my logo design process.

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Shapes: Geometric Forms in Graphic Design (Graphic Design Elements)

By Wang Shaoqiang

Although not strictly focused on logo design, this book offers inspiration for incorporating  geometric shapes into branding designs. Featuring over 1,000 examples of geometric forms used in graphic design projects worldwide, it showcases the versatility and visual appeal of basic shapes. 

This is one of my favorite books to browse for logo inspiration as even the most simplest shapes acn become a stunning logo design.

Buy on Bookshop


P.S. Is your nonprofit celebrating an anniversary or milestone? See my tips and best practices for creating an engaging and memorable anniversary logo.

Want more branding and marketing tips and resources for your nonprofit, association, or other mission-focused organization? Join my monthly email list—plus get my free Nonprofit Branding Checklist.