A to Z of Social Media Marketing: X is for X-factor


What is your organization’s X-factor (or point of difference) and how can you express this on social media? Social media is getting more and more crowded, so finding a way to stand out and be memorable is crucial. 
A few ways to stand out are using a particular style of image or illustration. Create a theme or hashtag unique to your organization. Write in a unique voice or perspective.