Photo by #WOCinTechChat
Updated 6/4/24
Social media and content marketing can seem daunting when you’re working in a nonprofit organization or on a small team. Here are the social media blogs and podcasts that I find most useful for staying up-to-date in the changing world of social media.
TIP: Many of these resources also offer weekly emails and how-to or beginner’s guides to social media topics, so keep an eye out for those if you are just diving in.
Buffer is my favorite social media scheduler and they share the latest trends in social media marketing in their blog, plus case studies from companies that do it well.
Content Marketing Institute (CMI) shares tons of easy-to-read and actionable content. They also publish a magazine for content marketing executives and host events such as webinars, summits, and their annual conference, Content Marketing World.
Digital Marketer shares tips, roundups, and lots of “best-ofs” (i.e. best articles for organic traffic, etc.) as well as many free social media-related worksheets and resources.
HootSuite focuses on strategy, news, and resources, including monthly updates for all the major social channels.
HubSpot is one of my favorite overall marketing resources—especially for a small business like myself. They are champions for inbound marketing and share social media advice that is clear and easy to adapt. They also have a free Social Media Certification course through their HubSpot Academy.
MarketingProfs is a repository of valuable content marketing resources that can be both searched and contributed to. They also host webinars and podcasts.
MonsterInsights is the tool I use to see the results of my content marketing efforts (through monthly blog reports for my WordPress website). They also share easy and actionable content marketing tips.
Moz is an SEO tool, so they approach social media from an SEO perspective (you can’t have one without the other, right?) Check out their Beginner’s Guide to Social Media.
Neil’s blog is like that friend you turn to when you have a burning question (in this case, about content marketing). His writing is friendly, his advice is easy to understand and implement, and he shares a lot of free resources.
Orbit Media is a Chicago-based web design and development agency and their blog is my go-to for content marketing advice in general because they make it so easy to understand and implement (it’s like they KNOW what I’m thinking…)
SME was one of my first social media marketing resources and continues to be a go-to. You can find anything related to social media here, and they also host a yearly conference called Social Media Marketing World. Make sure to sign up for their weekly emails too!
SMT offers a great overview of all social media channels, as well as content marketing. Their home page includes a library of free ebooks and a calendar of upcoming events.
Sprout Social is another great social media scheduling tool and they share quick tips, geared to small businesses. Check out their complete guide to social media for small businesses.
The Content Strategy Podcast interviews both new and expert voices whose expertise is content strategy. Discussions include ways to understand and utilize a wide range of digital content to the full and how these specific content strategies might help all kinds of businesses across the board.
Social Media Marketing by SME is a show hosted by founder and editor-in-chief of Social Media Examiner, Michael Stelzner. These 45-minute episodes give an in-depth look at social media through expert interviews and real stories.
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