10-Minute Marketing: Conduct a social media audit
When was the last time you reviewed your social media strategy and analytics? If the answer is more than a few months, time to get to it!
Start by generating analytics for each social media outlet you use. You can use the analytics provided by each outlet, however if you need more than 90 days worth, here are a few good resources for expanded data:
Once you have all your stats, print out a copy of your social media strategy and goals. Review the analytics findings as compared to your goals. For example, if your goals are to increase website traffic and grow your email list: How many visitors are coming to your website via social media posts? Have you grown your email list as a result of social posts or ads?
If you find that you’re not hitting your goals, then it may be time to tweak your social media strategy.
For a more advanced social media audit (or if you need help determining your social media activities and goals) check out this Social Media Audit from Digital Marketer
This week’s 10-Minute Marketing task:
Conduct a social media audit.
10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.