10-Minute Marketing: Update your LinkedIn profile

Many of us probably haven’t looked at our LinkedIn profile since we created it. However since its gain in popularity, it’s a good idea to get reacquainted with LinkedIn and spruce up your profile. A few things to keep an eye out for:

• Headline: Does it accurately state what you do? (keep relevant keywords in mind)
• Skills: Can you add or delete any? (again, keeping keywords in mind)
• Headshot: Do you have one? Should it be updated?
• Posts: Have you written a recent blog post that your network would be interested in? Here’s how to publish it on your LinkedIn profile.
• Summary: Does it speak to your target audience and how you can help them? Should you update your work samples?
• Recommendations: Are they recent? If not, reach out to recent clients for recommendations. Here’s a how-to.
• Organizations: Update to include new memberships or delete old ones.
• Groups: Delete those that are no longer of interest or relevant.

This week’s 10-Minute Marketing task:

Tidy up your LinkedIn profile.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.