10-Minute Marketing: Track your monthly highlights

A great way to make sure you are meeting your goals is to keep track of “monthly highlights” or positive events that happen in your organization. I use Evernote to keep track of the following highlights for my business: New clients, press mentions, success stories, and sales (% up/down) Not only are these highlights a great way to stay motivated and focused on your goals, but you can also use them to highlight your successes in your content marketing, website copy, or other marketing materials.

This week’s 10-Minute Marketing task:

Start a file for your monthly highlights. Determine 4 categories you will track.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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