10 Minute Marketing: Establish your brand guardrails

10 Minute Marketing: Establish your brand guardrails


Brand guardrails can be applied to clients, services, values or beliefs. When you are developing your branding, it’s just as important to establish the who, what, and why of your organization as it is the NOT. In order to better serve your ideal clients and true mission, you’ll have to determine who you do NOT serve or what services you do NOT offer—and most importantly, you’ll have to stick to it. When you are unsure of an aspect of your brand, ask yourself: will this make a positive impact in the public’s view of my organization? If the answer is no or even maybe, then move on.

This week’s 10-Minute Marketing task:

Write down your brand guardrails.
10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.