10-Minute Marketing: Make a list of frequently asked questions

Have you ever stopped to think about the questions you are asked by your clients or supporters? These questions are a treasure trove of information for marketing and promoting your organization. Here are a few ways you can utilize the questions people are asking in your marketing materials:

• Blog post topic
• Website “What we do” or “About us” sections
• Marketing brochure or one-sheet PDF
• Webinar topic
• Workshop topic
• Tipsheet related to your mission or specialty

Most importantly, you need to keep track of these questions when they come up. I like to keep track of mine in Evernote, but any note-taking app or even a Word file will do.

This week’s 10-Minute Marketing task:

Make a list of the questions you are often asked by clients. BONUS: Jot down ideas for how you can use this useful information.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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