10-Minute Marketing: share a useful Facebook update

Facebook seems to be a challenge for organizations or businesses who are using it nowadays. Organic reach is way down and “pay-to-play” is the new norm. What people do seem to be having luck with is sharing content that is of interest to their target audience. In general, an 80/20 split is recommended in social media marketing: 80% content that is relevant and useful to your target audience and 20% promotional or sales content. On the Lidia Varesco Design Facebook page, I share articles that my clients and prospects would find useful, such as an article relevant to nonprofits or tips for on getting more done in your workday (because nonprofit organizations can especially have a lot on their plates).

This week’s 10-Minute Marketing task:

Share something useful on Facebook.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

Is your organization on Facebook? Like my page and let’s get connected. I love sharing news from nonprofits and education organizations.