10-Minute Marketing: research a conference to attend

I just got back to my studio after spending the week attending the HOW Design Conference in Chicago. I’m feeling a combination of exhaustion and exhilaration. It was an amazing experience that allowed me to learn small business skills, network with like-minded people, get creative inspiration—and even brush up on my public speaking skills (I introduced a speaker’s session and hosted a breakfast roundtable). I try to attend the HOW Design Conference whenever it’s in Chicago, as I never fail to return to my studio with a notebook filled with ideas, job leads, and lots of new friends. There are two types of conference to attend: 1) one with like-minded individuals in your industry (as I did), or 2) one that your prospects will be attending. I believe both are valuable and should be included in your marketing budget.

This week’s 10-Minute Marketing task:

Research a conference to attend. Need help preparing for your conference? Read my post How to Design Your Perfect Conference Experience. And stay tuned for “what I learned” post about the HOW Design experience next week…

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.