10-Minute Marketing: Write your vision statement

Your vision statement captures the passion and future plans you have for your business. As this Forbes.com post says, it answers the question: “What’s the best you can be? ” It may seem complicated, but you can break it down into the following: who (customers), what (product or service), where (region) and why (your passion/vision). Why write a vision statement?  It serves as a guide for how your company presents itself in daily business and marketing activities—as well as long-term goals. It’s not just for start-ups; it should evolve as your business grows.

Your 10-Minute Marketing task:

Write your vision statement. Example – Whole Foods Our motto—Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches beyond food retailing [why]. In fact, our deepest purpose as an organization is helping support the health, well-being, and healing [what] of both people [who] — customers, Team Members, and business organizations in general — and the planet [where]. Need inspiration? Google your favorite company + vision statement for ideas.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.