Kicking off the summer in (creative) style

Yesterday (June 21st) was the Summer Solstice, which marks the longest day of the year. Besides more “al fresco work days” (via laptop and wireless), I’ve been planning a few ways for my small business to kick off summer in creative style.

How I kicked off my summer…

Sending a “Happy Summer Solstice” card

I like to stay in touch with clients and friends by sending cards with a handwritten note throughout the year. And since my logo is the sun, sending a “summer solstice” card seemed only natural. TIP: sending a card on a less-expected holiday always makes an impact.

Attending the HOW Design Conference

Leaving the office for a few days to get creatively inspired and network with other professionals is important for small business owners—especially solopreneurs. So this year, I decided to attend the HOW Design Conference, which just happens to take place in my hometown! TIP: let your clients know you will be out of the office at a professional conference. They will appreciate knowing that you are working on improving your business (which benefits them!)

How did your small business kick off summer?