product & packaging

We worked with Justin Blair & Company to create a brand identity and retail packaging for a line of hand and foot care products that was being introduced to a new market, the beauty and spa industry. The goal was to create a design tailored to this market that emphasized the product's benefits. We designed packaging, as well as trade show materials for the product launch.

Featured in The Big Book of Packaging (2011, Crescent Hill Books/HarperCollins)

We worked with Justin Blair & Company to develop packaging and display for a new line of foot comfort products being introduced to the retail beauty and spa market. We conducted extensive industry research and coordinated a photo shoot, while working closely with the client and packaging company to develop a unique pillow pack that was appealing to the end user, yet practical for the retailer (shelf- and counter-friendly). Since its launch, the line has generated an outstanding response and swift sales.

As a small business owner looking to quickly and effectively bring new products to market, the work of Lidia Varesco Design has been indispensable. Lidia brings the energy and creativity needed to differentiate our products from others in the market. She is prompt, creative and always listens to our needs.

– Justin Bearak, COO, Justin Blair & Company

In 2013, I launched typebaby, a line of typographic baby and kids apparel. I developed the designs for the product line—as well as all of the related branding, packaging, promotion and sales collateral and trade show graphics. typebaby is sold in specialty boutiques and online.