Featured in The Big Book of Packaging (2011, Crescent Hill Books/HarperCollins)
We worked with Justin Blair & Company to develop packaging and display for a new line of foot comfort products being introduced to the retail beauty and spa market. We conducted extensive industry research and coordinated a photo shoot, while working closely with the client and packaging company to develop a unique pillow pack that was appealing to the end user, yet practical for the retailer (shelf- and counter-friendly). Since its launch, the line has generated an outstanding response and swift sales.
As a small business owner looking to quickly and effectively bring new products to market, the work of Lidia Varesco Design has been indispensable. Lidia brings the energy and creativity needed to differentiate our products from others in the market.We have worked with Lidia on multiple projects over the past three years with great success. She is prompt, creative and always listens to our needs.