marketing & publications

Volunteers of America of Illinois (VOA of IL) had a problem: they were growing quickly but their print marketing materials couldn't keep up. I designed their branding, as well as a series of print pieces to unify their marketing: a general brochure or "lookbook," as well as audience-specific pieces tailored to each of their service areas (veterans, children, elderly). I helped them develop the concept "the building blocks of change" which we carried throughout the marketing campaign. The result has been greater name recognition in the community and a prospective increase in funding.

I worked with HELM to develop new branding and marketing materials. The challenges were twofold: 1) reaching a broad audience (young adults, seminarians, donors); and 2) reflecting both their legacy of faith, education and leadership, and current focus of strengthening young leaders of the Christian Church. The new marketing materials have resulted in greater awareness of HELM and their mission.

Lidia is amazing! Her work is flawless and she is a joy to work with. She has great ideas, is patient, and will work within the timeline and budget that is set. I am grateful to have worked with her and she will be my go to for all graphic design needs!

– Hollie Woodruff, Director of Development & Communications

AAP (American Academy of Periodontology) needed an overview of their Corporate Sponsorship opportunities that was clear, concise and easy to read. I created a dental X-ray-inspired layout that clearly conveys the opportunities that are available, as well as support levels and exclusivity for each.

The Chicago Theological Seminary (CTS) came to me with a challenge: create a new look for their marketing materials that would express the spirit and energy of the Seminary--while being flexible enough for their various print and web needs. I created an image-based, modular branding design that was successfully applied to a variety of CTS marketing materials, as well as special event materials. The bold new look quickly become a recognizable element of CTS.

Lidia was quick to understand our ethos and mission and generated a design sensibility that is both versatile and compelling. Often, she assesses the need and hits the nail on the head with the very first design. Such creativity and efficiency is delightful—and saves us time and money.

— The Reverend Lin Sanford Keppert, Chicago Theological Seminary

We worked with Family Focus over the course of four years to create annual reports that conveyed a unique theme, as well as their mission and vision.

Working with Lidia is a seamless experience. She is creative and reliable. Her designs have been consistently excellent. She also communicates with our printer directly which helps me a great deal. Lidia is a joy to work with.

– Ellen R. Canter, Director of Development, Family Focus, Inc.