We worked with Justin Blair & Company to create a brand identity and retail packaging for a line of foot care products that was being introduced to a new market, the beauty and spa industry. The goal was to create a design tailored to this market that emphasized the product's benefits. We designed packaging, as well as other materials for a trade show where the new product line was being launched (POP merchandiser, magazine ad, and trade show display).

As a small business owner looking to quickly and effectively bring new products to market, the work of Lidia Varesco Design has been indispensable. Lidia brings the energy and creativity needed to differentiate our products from others in the market.We have worked with Lidia on multiple projects over the past three years with great success. She is prompt, creative and always listens to our needs.

– Justin Blair & Company

We worked with the Lakeview Chamber of Commerce to create a brand identity that would set them apart from other Chambers, encourage new businesses to open in the area, and prompt residents to support local businesses. We created an overall look that could be translated into a variety of print collateral pieces, such as public transportation signage, invitations, postcards, walking maps, and print ads. The branding program was successfully used by the Lakeview Chamber for many years.