brand development

Amy, the founder of Tribe Wellness, came to me for branding and marketing materials for her newly-launched company which offers health coaching for families. I created a logo concept inspired by the Tree of Life, a traditional symbol of interconnectedness. The beauty of the logo is that it also incorporates the three components of their coaching program. In addition to the Logo and Program Icons, I created a Workbook Cover and Worksheets, One-Sheet and an "RX Pad" leave-behind for doctor's offices. The Tribe Wellness website was created by Tasty CMS (who just happens to host my website).

Lidia did so much more for my new business than designing a logo and marketing materials. She actually brought it to life! Her expertise and insightful ideas helped to create an entire brand image for Tribe Wellness. Couldn't have done it without her!

– Amy Nadelen, President, Tribe Wellness, Inc.

I worked with Justin Blair & Company to rebrand an existing shoe care product line. Their goals were to unify the line, making it appealing to their wholesale customers as well as easy to identify for the end user (retail customers). Some challenges were integrating the branding into multiple packaging types and formats, while creating innovative and cost-effective solutions.

As a small business owner looking to quickly and effectively bring new products to market, the work of Lidia Varesco Design has been indispensable. Lidia brings the energy and creativity needed to differentiate our products from others in the market. She is prompt, creative and always listens to our needs.

– Justin Bearak, COO, Justin Blair & Company