brand development

Amy, the founder of Tribe Wellness, came to me for branding and marketing materials for her newly-launched company which offers health coaching for families. I created a logo concept inspired by the Tree of Life—a traditional symbol of interconnectedness— which incorporates the three components of their coaching program. In addition to the Logo and Program Icons, I created related marketing materials (Workbook Cover and Worksheets, One-Sheet and "RX Pad" leave-behind for doctor's offices).

Lidia did so much more for my new business than designing a logo and marketing materials. She actually brought it to life! Her expertise and insightful ideas helped to create an entire brand image for Tribe Wellness. Couldn't have done it without her!

– Amy Nadelen, President, Tribe Wellness, Inc.

I worked with banking association BAI to create branding and integrated print and online marketing collateral for their annual conference, BAI Payments Connect. The challenge was not only to convey a complicated concept, but to create a design that could clearly market three distinct tracks and be adapted to many different uses.

I worked with Justin Blair & Company to rebrand an existing shoe care product line. Their goals were to unify the line, making specific categoires easy to identify for both their wholesale customers as well as retail customers (the end user). Some of the challenges were integrating the branding into multiple packaging types and formats, while creating innovative and cost-effective design solutions.

As a small business owner looking to quickly and effectively bring new products to market, the work of Lidia Varesco Design has been indispensable. Lidia brings the energy and creativity needed to differentiate our products from others in the market. She is prompt, creative and always listens to our needs.

– Justin Bearak, COO, Justin Blair & Company