10-Minute Marketing: write your positioning statement
Your positioning statement, also known as your USP (unique selling point) tells people the “what” and “who” of your business.
It’s a crucial part of your branding and marketing. I refer to mine before doing any type of marketing outreach, i.e. drafting website copy, writing a blog post or planning a marketing campaign. It should be basic and straightforward, without any industry jargon.
Your positioning statement can be broken down into the following:
- Your unique service or product
- Who you provide it for
10-Minute Marketing task:
Write your positioning statement
Example:
- Wharton Business School: The only business school that trains managers who are global, cross-functional, good leaders, and leveraged by technology. (via dummies.com)
- typebaby: typebaby is a line of baby & kids apparel for urban parents that lets kids share their personality type through typography.
10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.
